In this special bonus episode, Finn Harries sits down with his Juntos co-founder Christian Jochnick to take you behind the scenes of building a regenerative farm and food hub in Ibiza.
In 2018, Christian moved to Ibiza with his family and bought a small farm, full of idealism. Three years later, the farm felt overwhelming, his marriage was ending and the team was burning out. What followed was a pop-up restaurant, a chance meeting with Finn, an abandoned dairy farm, and an ecosystem that now includes a restaurant, a deli, a regenerative farm and a food hub working with 46 local farms.
Finn and Christian get honest about the messy parts: why regenerative farming struggles to compete with a €55 billion subsidy system, how they raised the money, the real numbers behind the business, the pushback from local farmers, and how they plan to hold onto their values as they grow. They also answer your questions on regulation, climate resilience and what's next.
If you've ever dreamed of leaving the city, starting a farm, or building something that matters, this episode is for you.
LINKS:
TSWG Website: theseedswillgrow.com
Juntos Earth: juntosearth.com
Juntos Ibiza: juntosibiza.com
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